Mastering the Snowbird Market & Offering House Husbands — Torie Ellens, AZ Artwork

The Neighborhood Realtor

This is a podcast for real estate industry professionals who are doers. Each episode will feature an interview with a top producer or someone who is doing things differently in an exciting way. Our guarantee to you is that each episode will give you at least one tangible idea that you can execute on today. Your host is Matt Muscat, Marketing Director at Treadstone Funding in Grand Rapids, MI, and author of the Amazon Best Seller the "TAG Tangible Action Guide for Real Estate Marketing". Guests and gurus featured on this podcast are a mix of top Real Estate Agents, Mortgage Lenders, and other industry professionals who are operating at the highest levels. This podcast is sponsored by Treadstone Funding & Neighborhood Loans.

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The Neighborhood Realtor

Mastering the Snowbird Market & Offering House Husbands — Torie Ellens, AZ

October 15, 2024

In this conversation, Tori Ellens shares her extensive experience in the real estate industry, discussing her journey from starting out in Tucson to running a successful team in Phoenix. She emphasizes the importance of mastering real estate contracts, the role of mentorship, and the strategies she employs to grow her business and support her agents. Tori also highlights the significance of niche marketing, particularly in the second home market, and the value of maintaining strong relationships with past clients through proactive communication and personalized service. The podcast then goes deep into the niche market of snowbirds and second homes. Torie explains how she has built a business that caters to this group by offering added value such as house husbands that nobody else is doing.

Key take aways include:

Mastering contracts is crucial for protecting clients in real estate transactions.
Data-driven decisions help dispel fear in clients and agents alike.
Mentorship can significantly accelerate an agent's career growth.
Building a strong team requires treating the business as a collaborative effort.
Niche marketing, especially in second homes, can lead to significant business growth.
Providing value to clients involves understanding their unique needs and challenges.
Staying connected with past clients is essential for long-term success.
Proactive agents have more control over their business outcomes.
Continuous education and adaptation to market changes are vital for success.

https://www.instagram.com/torieellens/

https://platinumlivingrealty.com/team/torie-ellens/

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensingFor licensing information, go to www.nmlsconsumeraccess.org

People on this episode

Matt Muscat

Host